Web-users who want to protect their privacy have been switching to a small unheard of search engine in the wake of the government’s NSA ‘PRISM’ revelations.
DuckDuckGo, a little known U.S. company in Pennsylvania, sets itself aside from its giant competitors such as Google and Yahoo, by not sharing any of its clients’ data with searched websites. This means no targeted advertising and no skewed search results.
Aside from the reduced ads, this unbiased and private approach to using the internet is appealing to users angered at the news that U.S. government (the National Security Agency (NSA) has direct access to the servers of big search engine companies, allowing them to ‘watch’ users…
DuckDuckGo, based in Pennsylvania, does not share user data with sites.
Within just two weeks of the NSA’s operations being leaked by former NSA employee Edward Snowden, DuckDuckGo’s traffic had doubled – from serving 1.7million searches a day, to 3million.
‘We started seeing an increase right when the story broke, before we were covered in the press,’ said Gabriel Weinberg, founder and CEO, speaking to The Guardian.
DuckDuckGo, named after an American children’s tag game Duck Duck Goose, was solo-founded by Mr Weinberg in 2008, in Valley Forge, Pennsylvania.
[Ken adds: You might want to get in the habit of using DuckDuckGo.com or StartPage.com instead of Google for your searches. You will apparently get better results that are not skewed towards your browsing history, and you will not be tracked.]