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Is This Inflation?

January 23, 2013, by Ken Jorgustin

Is This Inflation

The FED doesn’t call this inflation, but to you and I it probably is. When a company chooses to package a product differently, it is often a sneaky way to increase their profit margin. Sure, a company is in business to make money. No argument or disagreement there. But the fact that many of them often use deceptive marketing and packaging techniques, coupled with the fact that ‘official’ government statistics for inflation ignore these types of tactics, does this translate to a form of inflation for you and I? I will go out on a limb and say, yes it does.

When the packaging changes, it often corresponds to a reduction in the amount of product inside. Although the packages, boxes, bags, etc. often get smaller, I have even seen packaging shapes change where you may think there is more inside while there is actually less.

How many of you are seeing more and more 4-lb bags of sugar and flour on your grocery shelves while it used to be mostly 5-lb bags? Have the 4-lb bags been reduced in price by the same amount, 20%? Probably not.

It has been creeping in for some time now. What used to be packaged in a 16-oz container is now in a 14-oz container, etc. Often times the product is supposedly changed in some way, ‘new and improved’, so that you won’t necessarily correlate the change as a sneaky price increase. It’s all marketing technique.

Here’s an example of an apparent sneaky product change that I’ve seen lately… Clorox bleach. The good old ‘Regular’ Clorox bleach is apparently going bye bye, quite possibly by March, 2013 according to something that I recently read. The replacement bleach is named ‘Concentrated Clorox’ and of course will come in a smaller bottle, 64-oz instead of 96-oz. While the claim is that it will do the equivalent number of wash loads, a question is, will it cost more than the original? Additionally, the reviews I’m seeing online are fairly negative…

From Walmart.com reviews,

It doesn’t disinfect
I bought this bottle of new “concentrated” bleach because it was the only type of Clorox that the store had on the shelf. I thought to myself, OK, I get more uses out of the bottle. But to my surprise, when I read the instructions on how much to use, I found that in small print the back label, it was stated that this bleach cannot be used for disinfection. It went on to say that in order to disinfect I needed to use the regular beach. So I went to a different store and found that the only bleach in the Clorox section was this new “concentrated” bleach. If I can’t find the regular bleach anymore, why does Clorox tell me to use it. This is extremely poor marketing as I think the front label should indicate that this bleach is not a disinfectant. I emailed Clorox about my disillusionment with this product that has been a trusted part of my life for many years. I guess I will find another product that disinfects.
[see update below]

No sanitization or disinfection
will never use this concentrate again. was completely dissatisfied with this new product
[see update below]

This product has poor life
Does not mix well with water hard to keep mixed for spraying does a poor job and is getting to be the only bleach on store shelves this is also bad.
One concern (for me) is the affect (or lack of) regarding emergency water purification and disinfection. The new product may have other ingredients (yet to be determined) that may make the use of Clorox bleach unsafe for emergency water treatment or for disinfectant purposes. Again, to be determined.
[see update below]

Point being, it is another example of disguised inflation, changing a product’s formula and its packaging in a way that will likely effect the wallet or pocketbook of consumers. Each day for many people it becomes more difficult to stay within a budget while combating the underhanded sneaky tactics used to separate you from your hard earned money. It is throughout the system. Too bad we cannot print more money like our government can, and run enormous deficits that everyone knows will never be repaid. We on the other hand must pay our bills or be thrown out on our ear. Funny how that works… or is it…

Having received an email from Clorox public relations, and so as not to inadvertently misrepresent the situation, the following is verbatim…


Clorox® Concentrated Regular-Bleach is in a smaller size bottle, however contains the same number of uses per bottle. This means the cost per use is the same as the Clorox® Regular-Bleach you’ve been using.

In addition to the packaging change, Clorox® Concentrated Regular-Bleach contains 8.25% sodium hypochlorite (essentially chlorine) versus 6% in the old formula. Clorox has done extensive testing, internally and with the US Environmental Protection Agency (EPA) to ensure claims are accurate and that the new product meets both Clorox’s and EPA’s exacting quality standards. Each ½ cup of the new Clorox® Concentrated Regular-Bleach has the amount of sodium hypochlorite required by the EPA to disinfect and kill germs like Staph, E. Coli, Salmonella and the flu virus. Concentrated Clorox® Regular-Bleach also disinfects and purifies water.

I encourage you to review the Clorox® Concentrated Regular-Bleach product label for more information on the product’s disinfecting claims.

The Walmart.com review you posted in your entry, inaccurately states that concentrated bleach does not disinfect. We believe the user was looking at a scented concentrated bleach bottle, which contain less sodium hypochlorite and do not disinfect. The same was true for the old scented bleach products made by Clorox.

I hope you find this information to be useful. We think it is important for consumers to have access to accurate information. Please let me know if you have any other questions.


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