Kraft Foods to Raise 2011 Prices
February 11, 2011, Submitted by: Ken Tweet
On the heels of Kraft Foods having raised prices around the world during the 4th quarter (Wall Street Journal: Kraft Product Squeezed…), the Financial Times quotes chief executive Irene Rosenfeld, and what she called “significant input cost inflation and persistent consumer weakness in many markets”.
FT goes on to report that she was confident that Kraft’s brands had sufficient strength to enable price increases to be passed on without significant impact on sales volumes.
Kraft on Thursday reported $489m in additional input costs during its fourth quarter, and that it was expecting year-on-year inflation in its costs to be in the high single digits.
Although Kraft Foods did not specify, it is likely that some, or even many of the following list of Kraft Foods will go up in price during this year as inflation costs are passed on to the consumer.
List of Kraft Foods largest brands
A.1.
Alpen Gold
Breakstone’s
Bubbaloo
Cadbury Creme Egg
Capri Sun
Carte Noire
Cheeze Whiz
Chips Ahoy!
Club Social
Cool Whip
Côte d’Or
Cracker Barrel
Crystal Light
Cadbury Dairy Milk
Deluxe
Dentyne
Flake
General Foods International
Gevalia
Grand Mere
Green & Blacks
Handi-Snacks
Halls
Hollywood Gum
Honey Maid
Jacobs
Jell-O
Kenco
Kool-Aid
Kraft
Lacta
Lu
Oscar Mayer Lunchables
Marabou
Maxwell House
Milka
Miracle Whip
Nabisco
Nabisco 100 Calorie Packs
The Natural Confectionery Company
Newtons
Nilla
Nutter Butter
Onko
Oreo
Oscar Mayer
Philadelphia
Planters
Polly-O
Premium
Prince
Ritz
Royal
Simmenthal
South Beach Living
Stimorol
Stove Top
Tang
Tassimo
Toblerone
Trakinas
Trident
Triscuit
Velveeta
Wheat Thins
Kraft Foods Inc. is the largest confectionery, food, and beverage corporation headquartered in the United States. Kraft manufactures and markets packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. It sells the products to consumers in approximately 160 countries.
As the dollar continues to lose value, inflation will become a real and present danger to many folks. During times of inflation, it is wise to purchase consumable goods and many tangibles early rather than later.
Maybe now is the time to spend some extra dollars to stock up on the items that you will eventually consume anyway. After all, the government wants us all to spend more to help keep the system afloat – right? (Kind of ironic)
Whatever you do though, do not increase your debt ![]()
If you enjoyed this, or topics of preparedness, geophysical – current events – risks, consider our survival blog RSS feed, new posts by E-mail, or bookmark us at Modern Survival Blog





























“persistent consumer weakness in many markets”…..sounds like a good reason to raise prices to me….and make the “persistent consumer weakness in many markets” 10 times worse. What kind of illogical thinking is this? “Our prices are too high already for people to buy so we’ll raise them to make up for it.” Uh-huh…let me know how that works our for ya.
@chiller, Then the exec. goes on to say, “…confident that Kraft’s brands had sufficient strength to enable price increases to be passed on…”, which I believe is another way of saying that they believe they have a sufficient monopoly on many of their food items such that the consumer won’t have much of a choice but to pay for it. (Of course, consumers do have a choice – store brand instead of name brand, or just don’t buy it… thing is though that most people are creatures of habit and will probably keep buying the same things they always have)
Just a little confused. I know debt is bad and u should try n avoid it like the plauge. Some of us still have some unfortunetly. But why is it worse for u in times of inflation? As your dollar is worth less isn’t the value of your debt decreased as welll? Don’t the creditors get screwed in their risky lending? I know most of us have mortgages. if u owed say 100,000 left on mortgage but in hyperinflation times I know I’ve seen pictures of people burning bills of over a million etc. Just for fire in their stoves. I don’t get it. Does the debt get converted to new dollar amounts? Just wonderin.
@sdawgarmy, The banksters will always keep your interest rate higher to keep up with inflation. Even today’s credit cards have interest rate percentages that vary from the mid teens to low 20s. When inflation ticks up higher, so will those interest rates on cards. You can’t win in most cases. Even though the value of the debt purchased with yesterday’s dollar is reduced when compared with newer inflated (devalued) dollars, you won’t be able to get out from under the interest charged on your debt – unless you have a fixed rate loan and the inflation rate goes above that of the agreed upon interest terms. Banks are probably pretty smart about this though, and unless we get hyperinflation, the banksters will probably win in most instances.
Regarding housing, a fixed rate mortgage is just that – and the interest rate will not go up – so you’re protected in this case. In fact, during inflationary periods, the value of that house will go higher (in new devalued dollar terms). The worst scenario though, one that many suspect, is something called StagFlation, where we have inflation along with a stagnating economy (higher prices, but not much economic growth).
Read this post for an explanation of how the government will benefit from inflation with regards to its debt. This doesn’t apply to us though – because we don’t print the money.
Having said all that, economic theory is not my field, this is simply my opinion…
Thanks ken. Yeah I guess I was looking more at the scenario of the hyperinflation with a fixed rate mortgage. If u still have a job I figured bout an 8 hour days worth of work might be able to pay off most peoples homes. As far as credit card debt I m pretty sure we’d always get the short end of the stick with the banks changing rules n aprs. Its always been a curious topic with me as a prepper post wrol if debt would even matter. I would love to know what has happened in other countries in history after shtf events ie war, ragime change, disolvement of govt etc. I imagine say total economic collapse in this country the banks are not going to foreclose on everyone. What would they do with all those houses n who would enforce the evictions. I imagine interesting times are ahead of us.
I hope Kraft starts a 100% true organic line one day
Great article and something we don’t find on FOX or CNN. We all knew it was coming & now it’s finally being reported. Thanks….again, good article.
how much did kraft food pay in taxes in 2010 in the usa.