How Grocery Inflation Is Being Covered Up

Last updated on October 28th, 2015


Lets hear your examples of what you have seen in the grocery stores – the things that they are doing to effectively increase the cost of your foods and supplies while doing their best to disguise it…

Here are a few examples:

I first saw this on zerohedge which was sourced from (under the umbrella of ‘Consumer Reports’), and it is a perfect example of one technique being used today:

As part of a redesign of its proprietary line of flavoring syrups (SodaStream), the bottles are now smaller.

How much smaller? The old version made 50 servings of flavored drink, and the new versions make only 29. Why 29? Why not 30? Such are the mysteries of the Grocery Shrink Ray.

In grand Shrink Ray tradition, the new bottles (right) are taller even though they’re smaller.

What you’ll notice, though, is that while the number of servings is down to 2/3 of the original amount, the bottle size isn’t that much smaller. That’s because the measuring cap is now bigger, and each serving uses more syrup. “The worst part is that they just diluted it with more water so the ‘new improved’ ones LOOK like they are the same size,”

Maybe SodaStream made this change because they know that the product still looks reasonably priced next to its new competitor, the Keurig Kold. Maybe. We don’t know: The ‘Consumerist’ has called SodaStream’s media relations team repeatedly, and they haven’t responded to messages.

And according to zerohedge (and I’m sure you’re own opinion), “actually, why SodaStream did this is irrelevant: we are confident the decision to shrink and dilute the product was the result of simple concerns about maximizing profit margins”.

“What is far more troubling is that for the Bureau of Labor Statistics, both the “old” and the “new” product costs the same, or $5.99, hence there is no inflation… until one does the actual math.”

Re-read that last sentence. There’s no inflation right? The .gov is so twisted with their ‘numbers’ that they are effectively telling us (lying to us) (e.g. food portion of CPI, consumer price index) that inflation is low – all the while your weekly grocery bill continues to creep higher because you have to buy more of the ‘stuff’ because of ‘hidden’ inflation (smaller sizes, dilution, etc..).

The math:

Cost per serving “old” style: $0.1198
Cost per serving “new” style: $0.2066

Nominal inflation: 72.4%

Worse, there is not even an attempt to make the “new” product “hedonically” better, or for that matter different in any way – it is just smaller, and massively diluted.

And it just so happens that nobody in the Bureau of Labor Statistics noticed this oldest trick in the book, and why month after month the BLS reports core CPI that is negligible, and why said “lack of inflation” allows the Fed to continue its zero-interest rate policy for 7 consecutive years in a row.

A few comments that I read:

“That’s like the old 24 pack of sliced cheese is now 20 for for the same price.”

“Food like bacon… prices are still the same but now the packages are all 1/3rd smaller.”

“I particularly love convex bottom round containers. It looks big….but it’s not.”

“Don’t forget the ever vanishing pound. If you do a bunch of cooking, they always reference the pound as sort of like the standard. Well good luck finding a pound of sausage, bacon, or butter anymore. It’s more like 14.5 Oz, 12 Oz. Etc. Don’t even get me started on coffee…”

“Bag of sugar is now 4 pounds instead of 5.”

“A half gallon of ice cream is now down to 1.5 quarts.”

“It’s gluten free, because they replaced the flour with sawdust.”

“Wait till you get the 24 pack of cheese that is sliced so thin its weight is the same as a 12 slices. Now go study Square Inches… I swear they are shrinking the cheese in area (or the bread is getting larger).”

“The local supermarket dry-walled over the windows looking into the meat processing room. I don’t want to know what they’re putting in the hamburger or doing to the meat now.”

“Cereal boxes are thinner so they look the same size from the front but contain much less cereal.”

“Anybody remember when a case of beer was 24 cans? Now they are all 20 or 18.”

“It’s nuts, sometime over the summer the cans of tomatoes we buy went from 14.75 oz to 14.0. Are they going to start making the cans thicker? Will the cans shrink to G.I. Joe size?”

“Some ice cream – If there was anymore air it would be whipped cream.”



While the food industry and .gov continues to hide ‘real’ food inflation, you and I the consumer will continue to effectively pay more. Therefore, it seems wise to build food storage while taking advantage of sales (the effective price will only go higher in the future) – not only for preparedness sake, but to save a few bucks over the longer term.

Additionally, we all know that many foods are not only diluted compared to yester-year, but they’re stuffed with additives too (many of which are not good for us), so why not supplement one’s food by growing their own?

Lets hear your own examples and stories of hidden inflation in your grocery stores…



  1. Youngest of 3 10/26/2015
    • Coco 11/01/2015
      • Wendy 11/01/2015
      • Ike 12/10/2015
    • interstellarsurfer 02/02/2016
  2. Fred the dog 10/26/2015
  3. Pioneer Woman 10/26/2015
    • grandee 10/27/2015
  4. Ken Jorgustin 10/26/2015
    • Kulafarmer 10/26/2015
  5. A Patriot 10/26/2015
    • patriot 10/26/2015
      • Ever Vigilant 11/01/2015
  6. SB 10/26/2015
    • DJ5280 10/26/2015
    • nomad don 10/27/2015
      • Beach'n 10/27/2015
  7. Thox Spuddy 10/26/2015
    • Thox Spuddy 10/26/2015
  8. Kulafarmer 10/26/2015
  9. Being Watched 10/26/2015
  10. Peanut Gallery 10/26/2015
  11. no joke 10/26/2015
  12. Pioneer Woman 10/26/2015
  13. BLUESMAN 10/26/2015
  14. Wolfgar 10/26/2015
  15. Old Geezer 10/26/2015
    • Just Sayin' 10/28/2015
  16. JJ 10/26/2015
  17. Pioneer Woman 10/26/2015
  18. Tampa 10/26/2015
    • Being Watched 10/26/2015
      • Loclyokel 10/27/2015
  19. Lynn 10/26/2015
  20. DaisyK 10/26/2015
  21. taxdn2poverty 10/26/2015
  22. Thor 10/26/2015
  23. MM 10/26/2015
  24. krazy karl 10/26/2015
  25. Anon 10/26/2015
  26. hoptoit 10/26/2015
  27. NRP 10/26/2015
    • Mack 10/27/2015
    • Zartan 11/08/2015
  28. Pioneer Woman 10/26/2015
    • NRP 10/26/2015
      • Pinal Prepper 10/27/2015
        • Colorado Lover 10/27/2015
  29. canadagal 10/26/2015
  30. Pioneer Woman 10/26/2015
  31. NRP 10/26/2015
    • Wendy 10/26/2015
      • For Sure 10/26/2015
        • cossack55 10/27/2015
      • j.r. guerra in s. tx. 10/27/2015
    • Thox Spuddy 10/26/2015
      • Anon 10/26/2015
    • DJ5280 10/26/2015
      • Peanut Gallery 10/27/2015
  32. Newbie 10/26/2015
  33. Otarn 10/26/2015
  34. RP Republican 10/26/2015
  35. Look&lern 10/26/2015
    • believer 10/26/2015
    • DJ5280 10/26/2015
      • Epic 10/27/2015
      • Peanut Gallery 10/27/2015
    • NRP 10/27/2015
  36. Willy Peter 10/26/2015
    • Thox Spuddy 10/26/2015
      • Anon 10/26/2015
        • Thox Spuddy 10/27/2015
  37. believer 10/26/2015
    • Anon 10/26/2015
  38. Fred the dog 10/26/2015
  39. Beach'n 10/26/2015
    • kate114 10/26/2015
    • Just Sayin' 10/28/2015
  40. Stardust 10/26/2015
    • Just Sayin' 10/28/2015
  41. Skill Builder 10/26/2015
    • Anon 10/26/2015
    • NRP 10/27/2015
  42. patriot 10/26/2015
  43. Anon 10/26/2015
  44. Anon 10/26/2015
  45. confused and in the dark 10/27/2015
    • hoptoit 10/27/2015
  46. icecathook 10/27/2015
  47. Bone Idle 10/27/2015
  48. trapper dave 10/27/2015
  49. shm 10/27/2015
    • believer 10/27/2015
      • Anon 10/27/2015
  50. grandee 10/27/2015
    • Anon 10/27/2015
  51. FromCan 10/28/2015
  52. Kenny Turner 10/28/2015
    • Kenny Turner 10/28/2015
  53. FromCan 10/29/2015
  54. Anonymous 10/29/2015
  55. Shootit 11/03/2015
  56. elle pepper 10/27/2017

Leave a Reply

Use Open-forum for off topic conversation
Your email address will not be published